一、自主搜索

1、 Autonomous search

在抖音的搜索頁(yè)面，輸入與你想要?jiǎng)?chuàng)作的內(nèi)容相關(guān)的關(guān)鍵詞進(jìn)行搜索。例如，若你打算做一個(gè)關(guān)于瑜伽的賬號(hào)，可以搜索與“瑜伽”相關(guān)的關(guān)鍵詞，抖音會(huì)為你推薦一系列的瑜伽博主賬號(hào)。你可以通過(guò)觀察每個(gè)賬號(hào)的粉絲量、視頻播放量以及賬號(hào)主頁(yè)的風(fēng)格和定位來(lái)找出適合自己的對(duì)標(biāo)賬號(hào)。

On the search page of Tiktok, enter the keywords related to the content you want to create to search. For example, if you plan to create a yoga account, you can search for keywords related to "yoga", and Tiktok will recommend a series of yoga blogger accounts for you. You can find a suitable benchmark account by observing the number of followers, video views, and the style and positioning of the account homepage for each account.

二、追蹤同行賬號(hào)

2、 Tracking peer accounts

在關(guān)注同行賬號(hào)時(shí)，應(yīng)時(shí)刻留意行業(yè)內(nèi)的最新?tīng)I(yíng)銷動(dòng)態(tài)和用戶需求的變化。這有助于你及時(shí)更新自己的賬號(hào)內(nèi)容形式，緊跟用戶需求的步伐。同時(shí)，也可以借鑒出色對(duì)標(biāo)賬號(hào)的視頻內(nèi)容和展示方式，為自己的短視頻素材庫(kù)積累素材。但請(qǐng)注意，在搬運(yùn)他人的視頻時(shí)需得到原創(chuàng)作者的許可。

When following peer accounts, it is important to always keep an eye on the latest marketing trends and changes in user needs within the industry. This helps you update your account content format in a timely manner and keep up with user needs. At the same time, you can also learn from the excellent video content and display methods of benchmarking accounts to accumulate materials for your own short video material library. However, please note that permission from the original author is required when moving other people's videos.

三、剖析熱門賬號(hào)

3、 Analyzing popular accounts

找出近期流量較多、熱度較高的熱門賬號(hào)，分析他們之所以爆火的原因?？赡苁怯捎谶x題的新穎性、表現(xiàn)形式的獨(dú)特性，或其他原因。通過(guò)剖析這些熱門賬號(hào)的優(yōu)點(diǎn)和特點(diǎn)，我們可以為自己的賬號(hào)提供一些新的思路和借鑒。但請(qǐng)注意，在跟風(fēng)熱門賬號(hào)輸出內(nèi)容時(shí)務(wù)必審慎行事，越早模仿的視頻越有可能獲得出人意料的曝光量。

Identify popular accounts with high traffic and popularity recently, and analyze the reasons why they have become popular. Perhaps due to the novelty of the topic, the uniqueness of the presentation, or other reasons. By analyzing the advantages and characteristics of these popular accounts, we can provide some new ideas and references for our own accounts. However, please note that when following popular accounts to output content, it is important to act with caution. The earlier a video is imitated, the more likely it is to receive unexpected exposure.

四、探索相關(guān)賬號(hào)

4、 Explore related accounts

當(dāng)我們關(guān)注一個(gè)合適的對(duì)標(biāo)賬號(hào)后，抖音通常會(huì)為我們推薦一些相關(guān)的賬號(hào)。這些推薦的賬號(hào)可能與我們所找的對(duì)標(biāo)賬號(hào)在流量、熱度和定位領(lǐng)域上相似。我們可以參考這些賬號(hào)的信息，尋找更多的對(duì)標(biāo)賬號(hào)進(jìn)行分析和借鑒。

When we focus on a suitable benchmarking account, Tiktok usually recommends some related accounts for us. These recommended accounts may be similar to the benchmark accounts we are looking for in terms of traffic, popularity, and positioning. We can refer to the information of these accounts to find more benchmark accounts for analysis and reference.

總的來(lái)說(shuō)，在確定抖音賬號(hào)定位時(shí)，我們需要明確自己所擅長(zhǎng)和能做的內(nèi)容以及能為用戶提供的價(jià)值。同時(shí)，通過(guò)自主搜索、追蹤同行賬號(hào)、剖析熱門賬號(hào)和探索相關(guān)賬號(hào)等方法來(lái)找到適合自己的對(duì)標(biāo)賬號(hào)進(jìn)行參考和學(xué)習(xí)是至關(guān)重要的。然而，值得注意的是，模仿對(duì)標(biāo)賬號(hào)并不等同于完全復(fù)制他們的內(nèi)容和風(fēng)格。我們應(yīng)該汲取他們的優(yōu)點(diǎn)并根據(jù)自己的特色進(jìn)行創(chuàng)新，打造出與眾不同的賬號(hào)風(fēng)格和人物形象。同時(shí)也要遵守相關(guān)法律法規(guī)和知識(shí)產(chǎn)權(quán)保護(hù)等法律規(guī)定。

In general, when determining the location of the Tiktok account, we need to be clear about what we are good at and can do and the value we can provide to users. Meanwhile, it is crucial to find suitable benchmark accounts for reference and learning through independent search, tracking peer accounts, analyzing popular accounts, and exploring related accounts. However, it is worth noting that imitating benchmark accounts is not equivalent to completely copying their content and style. We should draw on their strengths and innovate according to our own characteristics to create a unique account style and character image. At the same time, it is necessary to comply with relevant laws and regulations as well as legal provisions on intellectual property protection.

更多的關(guān)于濟(jì)南短視頻運(yùn)營(yíng)問(wèn)題或者詳細(xì)的內(nèi)容，請(qǐng)進(jìn)入我們公司的網(wǎng)站：http://m.k6uh.com網(wǎng)站中會(huì)有很多的內(nèi)容僅供參考

For more information or detailed content on the operation of short videos in Jinan, please visit our company's website: http://m.k6uh.com There will be a lot of content on the website for reference only